Apple has so far made one move designed to help it sell more HomePods: a price drop from $350 to $300 back in the spring. Indications are that this didn’t really help.
Other efforts seem … limited. Click the Search button on Apple’s website and AirPods – and even iPod – come up as Quick Links; HomePod doesn’t. Even on the Music page, HomePod gets second billing after Apple Music.
Part of the challenge for Apple is that decent-quality audio is one of those product categories that has to be experienced before you appreciate the value. Sonos, which faces the same problem, appears to be testing a possible solution: one I suspect will prove successful …
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