Mobile X, a new US MVNO created by Boost Mobile founder Peter Adderton, has enlisted Verizon as a partner as it works to create a cloud-based service that will allow its subscribers to use one number across networks and national borders.
Adderton, who has consistently positioned himself as an advocate for wireless subscribers, announced Mobile X will launch in 2022 with help from Verizon. The startup’s goal is to use artificial intelligence and Verizon’s network-as-a-service platform to enable customers to create their own personalised plans.
In an indication other network partnerships may be in the works, Adderton stated Mobile X will provide “global connectivity without data roaming charges”, meaning customers “will only ever need one phone number, one service”.
Mobile X has developed a proprietary cloud platform called X0.1 and is working on a smartphone app that will use artificial intelligence. In a statement, the company predicted every customer’s service will be “unique” and promised “customers will only pay for what they use”.
A series of tweets from Adderton suggested the company’s marketing is not lacking in confidence and reminiscent of T-Mobile’s strategy over the last decade.
@mobileXus [1] today announced a network partnership between MobileX, a new mobile brand launching in the U.S. in 2022, and @Verizon [2]. VZW most-awarded network offers the speed, scale, security, availability and reliability needed to drive innovation.” Sh#t just got real @TMobile [3]? pic.twitter.com/BzUUOFS0FA [4]
— Peter Adderton (@peter_adderton) October 6, 2021 [5]
“Carriers sell consumers way more than they will ever need and most clearly don’t need fake unlimited,” Adderton tweeted 5 October. “The only thing ‘Unlimited’ about your service provider is the bullsh*t they tell you. The truth is out there. And it’s coming.”
Mobile X is set to enter the US MVNO market just as the nationwide operators increase focus on this area. Verizon is trying to purchase Tracfone [6], the nation’s largest MVNO, and Dish Network is launching an exclusive 5G phone [7] and a customer loyalty programme [8] for its Boost MVNO customers. Meanwhile cable operators Comcast and Charter are reporting healthy subscriber growth in their MVNO networks.
[1] https://twitter.com/mobileXus?ref_src=twsrc%5Etfw
[2] https://twitter.com/Verizon?ref_src=twsrc%5Etfw
[3] https://twitter.com/TMobile?ref_src=twsrc%5Etfw
[4] https://t.co/BzUUOFS0FA
[5] https://twitter.com/peter_adderton/status/1445676669197447168?ref_src=twsrc%5Etfw
[6] https://www.mobileworldlive.com/featured-content/top-three/verizon-appeases-detractors-with-tracfone-promises
[7] https://www.mobileworldlive.com/devices/news-devices/boost-mobile-to-launch-5g-phone
[8] https://www.mobileworldlive.com/featured-content/top-three/dish-seeks-customer-loyalty-boost-with-blockchain-deal
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