Apple today announced that it is partnering with Indian streaming channel aggregator Tata Play Binge to offer Apple TV+ as part of the premier bundle, which features 27 video services including content from Disney Hotstar, LionsgatePLAY and others.
The bundle including Apple TV+ costs 399 rupees per month. Although the move sacrifices some direct subscriber revenue potential, it gives Apple original TV shows and movies much more reach in a market where Apple was unlikely to make a big dent on its own.
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